You have already spent a lot of money on PPC when every penny counts for a marketer! But did the conversion increase? Because, as far as we know, a good PPC Conversion rate takes time to come by. Not impossible, by the way!
All the hard work will be meaningless if you can’t increase your conversion rate. Feeling stressed? Probably you may!
On top of that, if you’re thinking of spending more dollars on getting people on board, know that it is not always the right solution!
So, what is the solution, then? Did you ever go deeper into how to increase PPC conversions? Don’t Worry, we’ll get you covered. In this blog, we’ll explore some proven ways to improve PPC conversions!
So, read on to know…
What Is the Conversion Rate, and Why Is It Important?
Conversion rate refers to the number of users who converted as a percentage of the total number of users who visited your website. In addition, when any user responds to a call to action, it refers to conversions.
That means they can take the above action-
· Open the email you sent.
· Filling out your website’s registration
· Sign up for a giveaway or
· Buy a product from you
And knowing the conversion rate is essential in bringing people one step closer to becoming customers. Because when website visitors convert, they end up being stored in the CRM ( Customer Relationship Management) system, which helps target them more efficiently. More conversion means more sales and profit! It’s all connected!
Is PPC Advertising Worth It?
Like the other types of advertising, PPC marketing has its benefits and drawbacks. So, the answer is- that it depends on how you utilize it. If you can do it properly or correctly, you can easily earn quality leads . In addition, PPC ads are considered great tools to make a customer base. Here are some pros and cons of PPC advertising-
Advantages of PPC Advertising
· PPC can be highly effective in targeting visitors at all stages of the buying funnel.
· It produces quick results
· You can easily control PPC ads
· It allows targeting more potential customers in a specific way.
· It helps you get ranked even with low domain ratings.
· Data from PPC ads help to implement your SEO strategy.
Disadvantages of PPC Advertising
· Affordable for a certain industry and experts. Otherwise, you might pay a lot for each click.
· Once you stop paying, your visibility disappears.
· Bidding wars alert! Because everyone wants to be at the top!
· It takes time to net ROI.
Now you know both advantages and disadvantages. But we recommend that if you can show your expertise in planning, PPC can be the key foundation for your business growth by targeting potential audiences more precisely.
So, let’s explore…
5 Best Strategies to Increase PPC Conversions
As conversion is the cornerstone of any business, let’s go over 5 proven ways- how to increase PPC conversions effectively.
1. Develop Landing Page Speed
No matter how good your service or product is, you won’t get the desired leads or conversions if you don’t have a high-performing website. A website represents the digital face of your business and service that can attract people.
And most people’s interest falls when they see a website or landing page that takes too long to load. In short, the more a page takes time to load, the more the consumers abandon the website and seek one that loads faster.
2. Focus on Ad Copy, Landing Page Relevancy and Alignment
Ad copy, landing page relevancy, and alignment can be the best ways to increase conversion rates. While your ad copy and landing page are relevant and eye-catchy, people will feel attracted to your site and then click on the call-to-action button or fill up the registration form.
On the other hand, make sure the ad copy and landing page are aligned. So that users get exactly what they want by clicking on the call-to-action button and going to your landing page. For example, they should focus on the same offers and use the same language.
3. Use More Specific and Relevant Keywords
To increase your conversion rate, you must use relevant keywords. Only use those target keywords that are related to your business, otherwise, people won’t click on them.
On the other hand, general keywords are not as powerful as specific keywords to get better conversion rates. For example
1. Clothes
2. Women’s clothes
3. Women’s jackets
What do you think? Which one can generate more conversions? Of course, the specific keyword- “Women’s jackets,” will lead better conversion rate than the general keyword “Clothes.” Because people search more specifically before purchasing any service or product. Therefore, ensure that you use more specific and relevant keywords.
4. Set Parameters to Target Audience
If you see ads not working on converting people as you require, you might have targeted the wrong audience. What is the goal of PPC Ads then?Target more specific customers in a more specific way.
For example, if your audience is in their 30s to 40s, maybe you’re targeting 20 years old. Here you need to adjust the parameters for your ad to achieve better results.
5. Use Remarketing
Remarketing refers to the way to retarget those audiences who visited your site previously. It’s a great trick to get conversion from users who haven’t decided yet to purchase your service or product.
If people don’t turn into your conversion, that doesn’t mean the lead is lost or of no use. You can retarget them this time by showing more relevant and refined advertisements.
And by doing this, you can get them back as your lead, increasing your conversion!
Conclusion
Hopefully, this article has answered almost all your questions, and we assume that you will be following the strategies we have just laid out.
But if you are confused about how to start off, we, the experts, are here to help you achieve your desired results.
If you need any more help or need more information, check out our website: https://plusonlinemarketing.com/
FAQs
Q. What is the good conversion rate for PPC?
It depends on the industry size and variations. The recommended rate for PPC for the average landing page conversion across all industries is 2.35%. And, if you want to be at the top, it should be above 10%.
Q. How much should you spend on PPC?
Businesses should spend, on average, $1-$2 per click. Or more specifically, small and medium-sized companies spend between $9000- $10,000 on PPC monthly.
Q. How to measure PPC performance?
The top three performance indicators that you can use to measure your PPC performance are-
· Employee productivity
· Bounce rate
· Search impression share