DON’T SHOUT! IT’S SPAMMY! THE BULK
USAGE STRATEGY OF EMAIL DAYS
ARE OVER!
BEFORE YOU START WITH EMAIL, EVER WONDER WHAT IS THE PURPOSE OF AN ENVELOPE?
So, you’re finally here, hoping to learn about email marketing. Right?
But before finding us, you sent hundreds of emails already.
Not, let me ask you one thing – Why did you send those emails all these years?
What are the reasons behind it?
Let’s look back to a few years ago when email was considered a future concept.
Our parents and grandparents used to send letters to communicate with each other.
You might have seen how those letters came in a nice covered envelope.
Ever wondered what the purpose of these envelopes is?
The answer is simple – to carry the address where the message should be delivered and the return address of the sender.
Well, it’s obvious! You can’t send an email without an address, right? Also, you don’t want everyone to open that email except the person you are sending it to.
The envelope does both jobs with perfection.
EMAIL IS THE (E)ENVELOPE OF THIS ERA
Okay, let’s get back to our childhood again.
When I was young, I used to see how excited our parents became after receiving a letter. That curiosity, and impatience in their eyes to see what was inside that envelope was out of this world.
Years later, I found that same curiosity inside me while receiving an email.
Isn’t it obvious?
After all, you don’t know what’s inside until you open that email.
But, I don’t open all the emails, and neither do you.
Do you know why?
Because of the subject line.
With so many emails received every day, it’s not possible for anyone to open each and every email to see what’s inside.
So, what do they do, they look into the subject line and get a brief idea about what this email is about.
If they find it important, they will open it. Else, it will directly go to the trash folder.
That’s why SUBJECT matters!
This is the only place where you can control whether your recipient will open that email or not.
So, create an intriguing subject line. Use your word smartly and carefully so that they can’t resist opening that email
BE THE DIGITAL SNIPER! TARGET THE HEAD, NOT THE BODY
You know what I love about those snipers in any movies?
Their patience and determination of sticking to the target.
They are not like random shooters, they spend their bullets wisely.
They don’t make noise, they wait quietly until they are in a position to directly hit their target. And the moment they do it, there’s no way to escape that.
Their bullet will hit exactly at that point of the body that ensures immediate termination
Wondering why am I saying all these to you?
It’s because, this is the key to successful email marketing – targeting the right people.
You want to introduce your product/service through an email, and you need to send it to someone who’s in charge of making decisions on whether to go for it or not.
And they are definitely not someone working in the customer service or accounting department.
Even if they forward the email to their decision makers, it will waste your precious time and money.
So, it’s crucial that you collect the right contact details for your campaign and increase your conversion rate.
YOU LOOK LIKE A FOOL TO GOOGLE WHEN YOU SEND EMAILS TO EVERYONE
Imagine you’re a woman in your mid-fifties, who went to buy some medicines at a local shop.
Suddenly a sales guy is trying to sell contraceptives to you.
How would that look to you?
You will ignore them, become irritated, and may end up insulting them.
And the people around that sales guy will start making fun of him.
This is exactly what Google thinks about you when you send emails to random people, without knowing if they are a perfect match.
When you send bulk emails to every email address you’ve collected so far, chances are most people will ignore them, and some of them may end up marking it as spam.
When Google finds that out, it will surely have a bad impression about you and your intention.
The result?
You may even end up in the spam folder of someone who might be your perfect client.
Trust me! You don’t want to piss Google off.
YOU STILL WONDER WHY YOU GET NO RESPONSE FROM YOUR COLD EMAILS?
Let’s talk about the example above again.
That sales guy could easily make you his loyal customer instead of making you irritated?
Wondering how?
You’re a woman in your mid-fifties and may be suffering from some hormonal imbalance or bone density issues.
As a representative of a medicine shop, he should’ve had the idea about the supplements or multivitamins that could be an excellent choice for you.
But instead, he offered you something inappropriate and ended up being ignored.
Email marketing is exactly like that.
You might have a number of offerings, but not everyone is looking for the same solution.
One common email will never serve the purpose of your email marketing.
Everyone is receiving such emails every day, if your one’s not addressing their specific problems, they will simply mark your id as spam.
If you’re lazy enough just to create one email sequence and send it to everyone – be ready to face the consequences.
YOUR EMAIL IS LIKE A DATE! BE BOLD, BE CONCISE OTHERWISE YOU’LL BLOW UP
Ever been on a blind date?
You don’t know whom you’re going to meet, neither that person knows anything about you.
It’s your appearance on the first date that will decide whether you can be their soulmate or not.
So, in order to make that impression on their mind – s/he is the one, you need to be bold and concise.
Also, you need to be the best version of yourself, you can’t pretend to be someone else just to impress them. Otherwise, you will end up blowing this up.
Email marketing is exactly like a date. Your choice of words should be easy for them, and be able to make them read further.
Stop copying others and be yourself. Create an original copy addressing exactly the problem your target audience is facing and making them believe that you understand their pain point.
When you can do that, they will want you forever.
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LEAVE A STRONG IMPRESSION ON YOUR FIRST EMAIL ENGAGEMENT
So, you did enjoy your first date and want to meet them again.
But the person you just had a date with doesn’t think like that.
Why?
Because you failed to create a strong impression on their mind.
I receive tons of emails and newsletters every day.
Sometimes I open them, read a line or two and then press the delete button, and sometimes I don’t even open them.
It’s because all of them are the same old, boring templates, addressing the same common issues that don’t bother me.
But recently I’ve received an email from an e-commerce site that are selling different herbal teas for different health issues.
Being a tea lover, I found they were promoting exactly the same matcha tea I was looking for.
And the best part?
They are offering trial mini packs so that people can try first before going for a bigger packet.
And I was like – damn, I need to buy this!
That’s how your email should be, this is how you target your audience.
So, how are you designing your email campaign? Or if you’ve already launched your campaign, what’s the response rate?
Are you creating a strong impression, or you’re just doing it because your competitors are doing it?
If your answer is the later one, you know you’re in trouble!
OUR REVIEWS ARE WORTH A THOUSAND WORDS
FAQ
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like