GOOGLE ADS AVERAGE COST PER
CLICK HAS INCREASED 2.5X IN
JUST 3 YEARS
GOOGLE ADS AVERAGE COST PER CLICK HAS
INCREASED 2.5X IN JUST 3 YEARS
If you’re planning to opt for Google ads or have been using them for years, you might have already noticed that the average cost per click has increased beyond your expectations. For some business owners, it’s even out of their budget.
In the last few years, especially after 2020, the average CPC has risen dramatically, making it almost an impossible option to opt for.
Wondering why?
Well, there are some common reasons:
- Increased competition
- Quality of personalization, and
- Customer expectations
Since 2020, the average CPC has started increasing at a scary rate, thanks to COVID-19, for which we were literally stuck at home for months. So, what we did for surviving? We started shopping online, making the business owners rush toward paid ads.
With so many ads popping up while browsing websites, it became crucial to create more personalized ads and improve their quality. And, it’s no wonder that created a high standard for our customers as well.
So, the bad news? Your competitors are rising and as a result, the price for paid ads is increasing, and there’s a high chance it will keep increasing.
REVEALING THE REASONS BEHIND LOW
CONVERSION RATES OF PPC CAMPAIGNS (BASED
ON INDUSTRY STATS)
So, you’re quite tempted by the long-hyped PPC and thought to go for it to promote your business. But, even after spending a good amount of fortune, your site conversion rate is quite poor.
Why?
There are some obvious reasons that explain why your conversion rate in a PPC campaign is so poor:
- Your search intent is wrong: Do you know what’s the great thing about AdWords? Search Intent. Do it wrong and your site will be flooded with the wrong audiences who would never become your customer. The worst? They might not even click on your ad, ever!
- Poor and irrelevant Ads copy: While browsing the internet, you must’ve seen a lot of ads. Do you click all of them? NO. You only click on those that are relevant to you, and obviously on those of high quality. With so many ads out there, how can you possibly think of a good conversion rate if your ads don’t match your competitors’ quality?
- Poor landing page: What’s the point of spending so much money on a campaign if your target audiences end up on a poor-quality landing page? Do you think you will ever be able to convert them into loyal customers? Never. When someone is clicking on your ad it means they saw something important that made them do it. You fail to give it to them on your landing page, you fail to have a customer.
- You’re using the budget wrong: with multiple campaigns running at the same time, you may want to move your budget from one to another. While it seems like a smart move, it can also end up as a disaster if you do it wrong. What if you move your budget to a campaign with a high conversion value, but a low conversion rate? Or something that has higher bids, but slower clicks? If you don’t know what’s happening with the clicks you’re paying for, it means you’re investing your money wrong.
These are some of the many reasons why most ads end up with poor conversion rates. If you really want to invest in PPC, you need to know how to do it or let a professional do it.
THINK AGAIN! 🤔 DOING PPC WRONG WAY CAN
BLEED OUT YOUR ACCOUNT DRY.
Opting for PPC can take your business to a new height or literally bleed out your bank account dry based on how you do it. While there are so many reasons for a PPC campaign to go wrong, there are some common reasons that should be taken care of.
Wrong Target: There might be a use for your product in the entire world, but you don’t run your ads targeting everyone, do you?
This would be nothing but a waste of your money. Not more than one or two people will buy your $500 worth of Jacket in India. So, there’s no point in targeting this area.
Most people don’t understand the importance of narrowing down the target, and thus end up losing everything they have.
Wrong Keywords: This is a common but grave mistake most PPC marketers make. They target the wrong keyword.
Only because you’re spending money n a campaign, doesn’t mean you will go lazy on keyword research. Running a campaign targeting irrelevant keywords will only take you to the wrong audiences, who might never become your customer.
Spending Entire Money on the Wrong Campaign: Running a campaign for months but still no conversion! Wondering where all your money was gone? In the wrong campaign.
I can’t appreciate enough how important it is to do A/B testing before you finally spend a good amount on a particular campaign. If you spend your entire money by setting a wrong goal, the chances are that you will soon be bankrupt.
These are some of the major reasons that made PPC a risky investment. PPC requires attention and you can only convert people when you look out for these mistakes.
Opting for PPC can take your business to a new height or literally bleed out your bank account dry based on how you do it. While there are so many reasons for a PPC campaign to go wrong, there are some common reasons that should be taken care of.
Wrong Target: There might be a use for your product in the entire world, but you don’t run your ads targeting everyone, do you?
This would be nothing but a waste of your money. Not more than one or two people will buy your $500 worth of Jacket in India. So, there’s no point in targeting this area.
Most people don’t understand the importance of narrowing down the target, and thus end up losing everything they have.
Wrong Keywords: This is a common but grave mistake most PPC marketers make. They target the wrong keyword.
Only because you’re spending money n a campaign, doesn’t mean you will go lazy on keyword research. Running a campaign targeting irrelevant keywords will only take you to the wrong audiences, who might never become your customer.
Spending Entire Money on the Wrong Campaign: Running a campaign for months but still no conversion! Wondering where all your money was gone? In the wrong campaign.
I can’t appreciate enough how important it is to do A/B testing before you finally spend a good amount on a particular campaign. If you spend your entire money by setting a wrong goal, the chances are that you will soon be bankrupt.
These are some of the major reasons that made PPC a risky investment. PPC requires attention and you can only convert people when you look out for these mistakes.
OUR BUSINESS BLUEPRINT IS FREE - IT’S EFFECT IS PRICELESS REACH #1 IN SERP & THE TRAFFIC IS YOURS
PPC ISN’T SOMETHING FOR PRACTICING - EITHER YOU DO IT RIGHT OR LET THE RIGHT PERSON
DO IT
PPC is a technical job and is more complex than doing SEO or social media marketing. It involves setting up, monitoring, and optimizing the campaigns.
To ensure your paid ads run successfully, you need to determine their types, and goals, do keyword research, make a good copy, and most importantly determine your target audience.
All these can’t be done flawlessly unless you learn them. And, you can never learnt hem from a seven days or 30 days course found online.
When it comes to spend your money on paid ads, it’s highly recommended you let a pro do it.
Wondering where you can find one? We’ve got you covered.
Simply book a 30 minute session with us. Our expert will call you back and learn about your busienss, your goal, budget, and your plan for converting customers. Based on the data you provide, we will create a report, explaining how your campaign should go, your target keywords, and exactly how much money you need to spend.
OUR REVIEWS ARE WORTH A THOUSAND WORDS
FAQ
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like